LEVITATE (trailer)
With this fashion film, we were looking for something more timeless, unlike the current concept of fashion associated with the change of tastes which quickly go out of style. We wanted it to pause the speed of our time while highlighting the ethereal textile qualities of this clothing through fast movements seen in slow motion.
I grew up in a rural area of Spain where the landscape surrounding my childhood was simply crop fields, just sky and earth. For some people, it may seem boring, but to me, it conveys peace, and in that environment, I sometimes perceive an almost mystical sense. That's why I thought this could be the perfect scenario to develop the idea.
To achieve this goal, we used a trampoline on the outskirts of Madrid, where the city abruptly ends and the countryside begins, a huge contrast that you can still find in this big city.
Luis Velasco
Spanish-born visual artist and film director. He developed a multicultural background after spending several years living in different countries, including Indonesia, Lithuania, and Uruguay.
As a visual artist, his works were exhibited in cities like Buenos Aires, Mexico, and Lima, and his artwork was awarded internationally several times. He is currently based in Spain, working remotely for photography agencies of worldwide prestige, having a presence in different online media, including VICE USA. His career in the film industry started with music videos, and then progressively he moved towards advertising, working for brands like Viasat, Spotify, and Vogue. His work has been appreciated by many specialized media, like Rolling Stone, the Riga International Film Festival, and Lürzer's Archive.
